The Board
Dedicated Business Owners Driving Growth and Community Impact.
The Alum Rock Santa Clara Street Business Association is proudly led by a dedicated team of seven board members, all small business owners with a deep passion for their community and a shared commitment to supporting fellow entrepreneurs. These individuals are devoted to fostering the growth of the association, improving the neighborhood, and empowering its members to thrive.
The board includes Connie Alvarez and Helen Masamori as Co-Chairs, Oswaldo Moreno as Vice Chair, Luis Munoz as Treasurer, and board members Danny Garza, Jose de la Sierra,, and Cynthia Velazquez. The board is further strengthened by the guidance of esteemed Board Advisor Mimi Hernandez, whose leadership has been instrumental in the association’s rapid success. United by their vision, the board works tirelessly to create a vibrant, supportive environment for all businesses in the Alum Rock Santa Clara Street corridor. Link for photos
Co-Chair
Friendship Banquet Hall/Plaza Jewelers
Co-Chair
Helen Masamori Agency
Vice Chair
Gala Events
Treasurer
Just Elegance Events Inc
Board Member
De La Sierra Landscaping
Board Member
President of Plata Arroyo
Treasurer
Dulceria Mi Carnaval
Board Advisor
Prosperity Lab
